Archive for the 'word-of-mouth' Category
Picture this: You really, really want to get a new pair of jeans, so you whip out your credit card and go to Diesel.com… but instead of being directed to the the retailer’s homepage, this is what you see:
You soon discover that two gorgeous and crazy girls, the Heidies, [...]
Filed under: buzz marketing, viral marketing, word-of-mouth | 3 Comments
Tags: 15 MB of Fame with Diesel, buzz, Cannes Advertising Festival, case study, Diesel, Flickr, MySpace, The Heidies, viral marketing, word-of-mouth, YouTube
This past summer, one of my close friends, Brittany Wilson, interned for fashion designer, Adam Lippes in New York City as a marketing/ PR intern in the e-commerce department. Of course, I was incredibly jealous and made her fill me in on every little detail of her experience. After I posted on buzz marketing (a [...]
Filed under: buzz marketing, viral marketing, word-of-mouth | 4 Comments
Tags: "How far would you go for true love?", ADAM Adam Lippes, beach balls, Brittany Wilson, buzz, case study, Fashion Week, New York City, taxis, viral marketing, word-of-mouth
