Posts Tagged ‘Diesel’
Picture this: You really, really want to get a new pair of jeans, so you whip out your credit card and go to Diesel.com… but instead of being directed to the the retailer’s homepage, this is what you see:
You soon discover that two gorgeous and crazy girls, the Heidies, [...]
Filed under: buzz marketing, viral marketing, word-of-mouth | 3 Comments
Tags: 15 MB of Fame with Diesel, buzz, Cannes Advertising Festival, case study, Diesel, Flickr, MySpace, The Heidies, viral marketing, word-of-mouth, YouTube